Keep it short. Much has been written about Jesus, but He Himself? To the point. The sayings of Jesus would fill only a small pamphlet. The gospels about Him are brief and beautiful. On the blogosphere, you’re not writing a college monography that considers every angle.
Use pictures. Jesus spoke word pictures (called parables) that livened up his teaching. Take a lesson from Him.
Multiply. Jesus multiplied loves and fishes. You need to multiply your blog on other social media.
Be patient. Some want to go viral overnight. Jesus worked painstakingly with 12 disciples. Even then, Peter disowned Him at a critical moment. Only after Jesus restored Peter post-resurrection did the investment of time pay out.
Share. I’m troubled by Christians who worry more that their ideas don’t get plagiarized than about the gospel getting spread. Whose message is it anyway? The internet is the place for sharing. If somebody steals your idea, take it as a compliment and work on the next stroke of genius.
Serve your followers. Jesus had 12 disciples to whom He dedicated special attention. Don’t get so big-headed that you forget the people who helped your blog grow and become popular.
Love your enemies. Blogging is not about being a Pharisee, about condemning others and claiming to have the only truth. It’s about sharing ideas and treating others with respect. If your ideas are good, they’ll stand by themselves. You don’t need to be like James and John who wanted to call down fire from Heaven to burn the Samaritans.