Identify yourself as closely as possible with your target audience

All the kids gather for a photo with birthday hats on.

That’s what Jesus did. He didn’t stay aloof but descended from Heaven and took the form of man to earn us salvation.

When you reach out to people, you should become one of them (there are exceptions).

In the photo, I’m with the kids, whom I love, from the church and school in Guatemala that my wife and I started (although really God started it) 20 years ago.

You gain nothing by making yourself superior to others, standoffish, untouchable. People want a tangible and real person to follow, not an image from afar.