Identify yourself as closely as possible with your target audience


Guatemala ministries

All the kids gather for a photo with birthday hats on.

That’s what Jesus did. He didn’t stay aloof but descended from Heaven and took the form of man to earn us salvation.

When you reach out to people, you should become one of them (there are exceptions).

In the photo, I’m with the kids, whom I love, from the church and school in Guatemala that my wife and I started (although really God started it) 20 years ago.

You gain nothing by making yourself superior to others, standoffish, untouchable. People want a tangible and real person to follow, not an image from afar.

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16 responses to “Identify yourself as closely as possible with your target audience

  1. I’ve always liked the expression, “Jesus with skin on.” That’s what we are to be to the people around us.

  2. Ahh, what a delightful photo! Made me smile 😉

  3. You know how to appreciate the simple things in life by simply enjoying life!

  4. …and you fit perfectly in….. 🙂

  5. Great picture. Love what you’re doing.

  6. This is so awesome Sir!

  7. Agree with this 300%! We cannot be relatable or compassionate if we appear to be above those we are trying to reach. Thanks for such a great reminder.

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