When Mark DeYmaz took over a Kmart to open his thriving church of 500, he helped his budget by opening a for-profit coffee shop and renting space to a gym next door.
In an age of declining tithing, DeYmaz proposes churches get smart, abandon obsolete models and incorporate business savvy, not to get rich from the kingdom, but to multiply outreach.
“The more people joined our church — the homeless, the immigrant, the undocumented, the poor — it cost us money, DeYmaz says on a Vice News video. “We realized that if we were going to have effective ministry, we were going to have to have multiple streams of income.”
But don’t accuse him of upending the way church is done. Tithes and offerings were just one business model. DeYmaz is not condoning stingy Christians. He’s simply using his brain and God-given resources to maximize impact, he says.
His church, Mosaic, belongs to the new burst of millennial churches that project a certain image with their relaxed dress codes, untraditional interior decorating, and hipster pastors. They’re rethinking church to be relevant for the next generation.
Pew Research charts a declining number of Americans who call themselves Christians – 65% — 12% lower than a decade ago.
“Religion is less central to American life,” says Rebecca Glazier, professor of public affairs at the University of Arkansas, Little Rock. “People are just not identifying with formal religious institutions and finding spiritual fulfillment through them the way that they used to in generations past.”