Papillon International Bakery –
17305 Roscoe Blvd.
Somebody needs to explain the rudiments of publicity to these guys. They recently had billboards up saying “Best Ponchiks in Town.” No picture of a ponchik. No explanation. The picture was of some Armenian dude, I think. No idea.
They could have posted a picture of a ponchik, let’s say opened up and oozing out with Nutella. They could have publicized a picture of someone eating one and being transported to Seventh Heaven. No. They didn’t do that.
Fortunately for me, somebody — bless his soul — tipped me off to this Armenian pastry. It is a dough ball stuffed with filling and deep fried. Think of a jelly donut that is deep fried like a churro, and your imagination still won’t scratch the exponential blast of sweet goodness.
What Papillon lacks in advertising savvy, they compensate for with sheer taste bud pleasure. If this is “comfort food,” then you just got one week’s worth of comfort in one mouthful. The effect is about the same as a cream filled chocolate Easter egg.
The only downside to these treats — and the reason why I don’t eat them more regularly — is they probably contain about 50 kabillion calories each. But once in a while… Read the rest of Best (secret) restaurants in the San Fernando Valley.