Gyms make their money because New Year’s resolutions tend to flame out quickly. The business model of the gym is to contract for more people than could possibly fit in the building because most of those people won’t continue after February.
I’m not terribly much into New Year’s resolutions because I’m trying to do them everyday. My gym buddy kidded me that I had gotten a jump on the gym resolution. I have renewed workouts for almost the whole year. New Year’s will come and go without too much of a notice from me — plus, I don’t drink so that’s not a draw either.
Christianity may have starts and stops, but it should not have false illusions set on an arbitrary date (Jan. 1). Don’t wait for the beginning to begin!